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Sensory Marketing for Intangibles
Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley. The post Sensory Marketing for Intangibles appeared first on Neuromarketing.
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Will Anonymous Social Proof Save Energy?
A new Philadelphia building uses huge LEDs to signal energy performance. The post Will Anonymous Social Proof Save Energy? appeared first on Neuromarketing.
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What is Neuromarketing?
It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update. The post What is Neuromarketing? appeared first on Neuromarketing.
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Cultural Frame Switching: Different Language, Different Personality
Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add...
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Spanish Audiobook for Brainfluence
Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation. The post Spanish Audiobook for Brainfluence appeared first on...
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What is Unity, Cialdini’s 7th Principle?
Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of...
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Honesty Research May Be… Dishonest
A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data. The post Honesty Research May...
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Don’t Bungle Your Bundles
Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising research shows there is at least one condition where such...
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Mattel Mindflex Game: Brain-controlled Neuro-Toy
Who says neuroscience can’t be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote about the toy way back in 2009, and was...
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Your Brain on Zoom Calls: New Research
Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions. The post Your Brain on Zoom Calls: New Research appeared first on Neuromarketing.
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